Post by account_disabled on Jan 8, 2024 14:04:21 GMT 7
Since the Bank of Thailand gave the " green light " to allow payments via "QR Code" since the end of 2017 as another channel to encourage a " cashless society " in Thailand throughout 2018 , what we saw was Every bank uses strategies to influence usage. Whether it's the store side or users It's not just about promoting promotions. Each bank finds a way to add " gimmicks " so that people can easily remember them. and tearing it away from other banks Clearly, for example, Siam Commercial Bank (SCB) plays with the beliefs of Thai people. By taking the model from Nang Kwak. which most stores sell in front of the store Because they believe they can lure customers into the store, SCB has changed its name to " Mae Manee. " 1 year ago, “SCB QR Mae Manee ” had a total of more than 1.3 million stores.
At the end of last year, a new system was launched that allows paying via QR Code and then directly deducting credit cards. Previously, it had to be deducted through the account. Therefore, there are already 18,000 stores that Email Marketing List accept credit card payments. All transactions occur within “SCB EASY,” SCB 's mobile banking , which has more than tripled its number of users over the past three years. In 2016, there were 1.3 merchant users, followed by 2017 . At 5.3 million, the latest figures in 2018 jumped to 8.5 million. Likewise, the number of users and the number of transactions also increased. Back in 2016, there were still just 89 million transactions. In 2017 , there were 237 million transactions. In 2018 , it jumped to 711 million transactions.
Course, part of the growth comes from the number of QR code users. The exponentially increasing numbers reflect the behavior of consumers who increasingly turn to spending through digital channels. Every bank wants to have this customer base in their hands. Because not only will banks be able to reduce costs incurred from cash management. But the “ usage information ” that occurs will become a handicap for the bank. Able to learn customer behavior Then it can be extended to other services, especially " online loans " which are viewed as the main problem that every bank will tackle.
At the end of last year, a new system was launched that allows paying via QR Code and then directly deducting credit cards. Previously, it had to be deducted through the account. Therefore, there are already 18,000 stores that Email Marketing List accept credit card payments. All transactions occur within “SCB EASY,” SCB 's mobile banking , which has more than tripled its number of users over the past three years. In 2016, there were 1.3 merchant users, followed by 2017 . At 5.3 million, the latest figures in 2018 jumped to 8.5 million. Likewise, the number of users and the number of transactions also increased. Back in 2016, there were still just 89 million transactions. In 2017 , there were 237 million transactions. In 2018 , it jumped to 711 million transactions.
Course, part of the growth comes from the number of QR code users. The exponentially increasing numbers reflect the behavior of consumers who increasingly turn to spending through digital channels. Every bank wants to have this customer base in their hands. Because not only will banks be able to reduce costs incurred from cash management. But the “ usage information ” that occurs will become a handicap for the bank. Able to learn customer behavior Then it can be extended to other services, especially " online loans " which are viewed as the main problem that every bank will tackle.