Post by account_disabled on Jan 24, 2024 11:50:54 GMT 7
We are starting a series of articles from the "Digitalization Practices" video cycle. Today, Anton Voronyuk, the head of the WebPromoExperts Online Marketing Academy, is visiting Yuriy Markevich - CRM Director of the Yuriy-Pharm company . In an interview , Yuriy Markevich told how marketing is organized in the company "Yuriya-Pharm", how many people work in marketing, how they create new products. And why the pharmaceutical market of Ukraine is on the rise. The company's priorities and plans for 2020 were discussed. Yuriy also shared his secrets of career success. We are publishing the interview right before the Digital Pharma Day online conference , which will take place on October 22. 19 presentations by experts from top pharmaceutical companies await you. "Yuriya-Pharm" is the leader of Ukrainian production Yuriy, please tell us about the company "Yuriya-Pharm".
According to the results of 2019, "Yuriya-Pharm" is included C Level Executive List in the TOP-5 companies of Ukraine. The company is a leader in the hospital segment. The main focus of the company is working with hospital products, with products that help in patient care; delivery of medicines to hospitals, polyclinics, for everyday life. The main class is injection dosage forms, inhalation dosage forms, syringes, systems and antiseptics. How do you assess the Ukrainian pharmaceutical market? What is the role of "Yuriya-Pharm" company in this market? The Ukrainian farm market is estimated at 4 billion dollars. Rapid growth now. As experts say – Double Digit Growth. Due to the deflation of the dollar, we saw an increase of 30% in some months, and 40% in some segments.
This has probably never happened in any country in the world. According to forecasts, the pharmaceutical market of Ukraine is included in such a concept as the Pharm Argine Market, that is, markets that are actively growing. "Yuriya-Pharm" is one of those companies on the Ukrainian market that has its own niche, its own clear positioning and vision of its client and its place in this market. If we take the PharmXplorer data , then you are in the second ten. Is there growth data? In which categories do you have a leading position? It all depends on which PharmXplorer filters to look through. If we choose retail + hospital, medicines, dietary supplements and systems - everything that is sold - then we are in the TOP-5. If you take the category "Medical devices" - we are also leaders. We are number one in infusion therapy products. And in retail, we are in the top ten with our assortment.
According to the results of 2019, "Yuriya-Pharm" is included C Level Executive List in the TOP-5 companies of Ukraine. The company is a leader in the hospital segment. The main focus of the company is working with hospital products, with products that help in patient care; delivery of medicines to hospitals, polyclinics, for everyday life. The main class is injection dosage forms, inhalation dosage forms, syringes, systems and antiseptics. How do you assess the Ukrainian pharmaceutical market? What is the role of "Yuriya-Pharm" company in this market? The Ukrainian farm market is estimated at 4 billion dollars. Rapid growth now. As experts say – Double Digit Growth. Due to the deflation of the dollar, we saw an increase of 30% in some months, and 40% in some segments.
This has probably never happened in any country in the world. According to forecasts, the pharmaceutical market of Ukraine is included in such a concept as the Pharm Argine Market, that is, markets that are actively growing. "Yuriya-Pharm" is one of those companies on the Ukrainian market that has its own niche, its own clear positioning and vision of its client and its place in this market. If we take the PharmXplorer data , then you are in the second ten. Is there growth data? In which categories do you have a leading position? It all depends on which PharmXplorer filters to look through. If we choose retail + hospital, medicines, dietary supplements and systems - everything that is sold - then we are in the TOP-5. If you take the category "Medical devices" - we are also leaders. We are number one in infusion therapy products. And in retail, we are in the top ten with our assortment.